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A DSA Code is a unique identification number given to a Direct Selling Agent (DSA) when they register with a bank or financial institution. It links all the customer loan applications submitted by the DSA to their name to ensure they get proper credit and commission for every successful deal.
When you become a DSA, your code acts like your digital signature in the lending system. It helps the lender track your performance, process your payouts, and verify your involvement in each lead. Whether you’re sourcing business loans, personal loans, or credit cards, your DSA Code is what connects you to every opportunity and every earning.
Your DSA Code is your identity, your earning tracker, and your professional backbone in the world of loan distribution. Here’s why it matters:
Every lead you submit is linked to your DSA Code, making sure you get the right commission when a loan is disbursed.
It shows you’re officially registered and recognized, which increases your credibility with banks, NBFCs, and customers.
The code gives you access to lender portals where you can upload leads, check loan status, and track your payouts in real time.
Your DSA Code ensures that your efforts don’t go unnoticed. No one else can claim your customer once it’s registered under your code.
With this code, you’re not just promoting loans, you’re officially partnering with lenders as a trusted channel.
This code allows you to source and submit leads for various credit card products from banks or financial institutions. You help customers choose the right credit card based on their income, lifestyle, and credit score. Commission is usually earned on each approved and activated card.
With this DSA Code, you can offer unsecured personal loans to salaried or self-employed individuals. You assist with application submission, document collection, and follow-ups. Payouts are linked to successful disbursal and typically range from 1%–2.5% of the loan amount.
This DSA Code enables you to cater to small and medium businesses looking for working capital, machinery financing, or expansion funds. You’ll guide them through documentation, eligibility checks, and application submission. Commissions are often higher due to larger loan amounts.
Also known as a Home Loan DSA Code, this allows you to offer home loan products to individuals purchasing or constructing a house. This category requires a better understanding of real estate documentation, but offers long-term relationship building and solid commission payouts.
This code lets you help customers unlock funds by mortgaging their residential or commercial property. LAPs are secured loans with high ticket sizes, making this a lucrative segment for experienced DSAs who understand valuation and legal documentation.
1. Choose the Right Lending Partner
Start by selecting the bank, NBFC, or financial platform you want to partner with. Each lender may offer different products (like business loans, personal loans, or credit cards), commission structures, and onboarding processes. Choose one that matches your goals, preferred products, and earning expectations.
2. Register as a DSA
Once you’ve picked your lending partner, you’ll need to fill out a DSA registration form—either online through their website or offline at their branch or partner location. This is where you’ll share your personal, professional, and contact details.
3. Submit the Required Documents
You’ll need to provide basic KYC documents to prove your identity and background. These usually include:
Make sure all documents are clear, valid, and up to date.
4. Verification and Background Check
Once you submit your application and documents, the lender will verify your details. Some institutions may do a quick background check or ask for a short call or onboarding session to explain how their system works. In some cases, they may also provide basic training or materials to help you understand the loan products you’ll be promoting.
5. Receive Your Unique DSA Code
After successful verification, you’ll be issued your DSA Code. This unique identification number links every lead and customer you bring to the lender. You’ll also receive access to a digital portal or dashboard where you can submit leads, track loan applications, view commission reports, and manage your DSA account.
6. Start Sourcing Leads and Earning
Once your code is active, you’re officially onboarded as a Direct Selling Agent. You can now start sharing loan products with your network, submit applications on behalf of your clients, and earn payouts on every approved and disbursed loan.
To register as a DSA and receive your unique DSA Code, you’ll need to submit a few basic documents. These help the lender verify your identity and ensure compliance. Here’s a list of commonly required documents:
1. Identity Proof (Any one of the following):
2. Address Proof (Any one of the following):
3. Bank Details:
4. Photograph:
Recent passport-size photo (for registration profile)
5. Business Proof (if applicable):
6. Additional Documents (if asked by the lender):
Tip: Always submit clear, valid, and up-to-date documents to avoid delays in approval. Some lenders may allow digital document uploads for faster processing.
1. Direct Access to Loan Products
With a DSA Code, you gain access to a wide portfolio of loan products, ranging from business loans and personal loans to credit cards, offered by partner banks and NBFCs. This allows you to cater to varied customer needs without requiring individual agreements with each lender.
2. Commission-Based Income Potential
Every successful loan disbursal linked to your DSA Code is eligible for a commission, which is pre-defined by the lender. This creates a scalable income model where earnings are performance-driven, with no upper limit on potential revenue.
3. Operational Independence
DSAs operate without the constraints of fixed working hours, office requirements, or location restrictions. The model provides complete flexibility, allowing individuals to manage lead generation, customer follow-ups, and submissions at their own pace.
Once you’re registered as a Direct Selling Agent and receive your unique DSA Code, you officially become a recognized loan partner for the lender. But how does that code help you work and earn? Let’s break it down:
Step 1: You Find a Customer
You connect with someone who needs a loan, maybe a small business owner, a salaried professional, or someone looking for a credit card. You understand their needs and suggest the best product from the lender you represent.
Step 2: You Collect and Submit Their Documents
You help the customer gather the required documents (like ID proof, bank statements, income proof, etc.) and submit them using the lender’s DSA portal. When you upload the lead, you make sure to use your DSA Code, which links the application directly to you.
Step 3: Lender Processes the Application
The bank or NBFC verifies the customer’s documents, checks eligibility, and processes the loan. You can track the status of the application in real-time through your DSA dashboard or portal.
Step 4: Loan Gets Approved and Disbursed
Once everything is verified, the lender approves the loan and transfers the amount to the customer’s account. At this point, the lead is considered “successfully disbursed.”
Step 5: You Get Your Commission
Since the application was tagged with your DSA Code, the system recognizes you as the source of that lead. Your commission is automatically calculated and transferred to your registered bank account, usually on a weekly or monthly basis, depending on the lender.
1. Always Submit Leads Under Your Code
Double-check that every customer application you upload is tagged with your DSA Code. This ensures your effort is properly tracked, and you get the credit (and commission) you deserve.
2. Know Your Products Well
Take time to understand the loan products you’re offering ,like interest rates, eligibility, documents required, and benefits. Being informed helps you guide customers better and close more leads.
3. Follow Up Like a Pro
Don’t just submit and forget. Stay in touch with both the customer and the lender. Regular follow-ups show professionalism and increase the chances of approval.
4. Keep Documents Ready and Clear
Ask your customers to provide valid and clear documents. Incomplete or blurry paperwork can delay or reject the application and your payout.
5. Use the DSA Portal Actively
Most lenders give you a dashboard to track your leads, commissions, and application status. Log in regularly to stay updated and manage everything smoothly.
6. Build Trust, Not Just Transactions
Focus on helping customers make the right choice, not just selling a product. Word-of-mouth and referrals come naturally when you offer honest, helpful service.
7. Stay Updated with New Offers
Lenders often update policies, interest rates, or run special campaigns. Stay informed so you can offer the best options and close more deals.
At FinQ, we don’t just give you a DSA Code; we empower you to build a sustainable, ethical, and rewarding career in financial distribution.
We equip you with expertly crafted training modules that break down each financial product in simple terms. From credit cards to complex loans, you’ll gain the clarity and confidence to serve customers with real value.
Whether it’s personal loans, credit cards, business loans, housing finance, or loans against property, we provide dedicated DSA Codes for each product segment. This helps you target the right customers and maximize your earnings across categories.
FinQ has partnered with nearly all major banks and NBFCs (over 54). Thus, you can access a broad range of financial products under one platform while saving you time and helping you offer the best-fit solution for every client.
We believe success comes from doing things the right way. That’s why we place strong emphasis on ethical practices, honest communication, and long-term relationship building with both customers and lending partners.
You’re never alone on your DSA journey. Our responsive support team is here to assist you at every stage, whether it’s onboarding, document handling, portal usage, or resolving client queries.
1. Can I apply for a DSA Code online?
Yes, many banks and financial platforms allow you to apply online. You just need to fill out a simple form and upload your documents digitally. The entire process can often be completed without visiting a branch.
2. Is there any registration fee to get a DSA Code?
Most lenders do not charge a fee to become a DSA. However, some may ask for a refundable security deposit or minimal processing charges, depending on their policy.
3. How long does it take to get a DSA Code?
It usually takes 3 to 7 working days after submitting your documents and completing verification. Some lenders offer instant or same-day approval if all your details are in order.
4. Can I become a DSA without a company or office?
Yes, absolutely. You can register as an individual DSA. No office space or business registration is required to get started, just your basic documents and the willingness to work.
5. What is the commission structure for DSAs?
Commission varies by product and lender. For example, business loans may offer 1%–3%, while personal loans and credit cards offer fixed payouts. Each lender will share their payout structure during onboarding.
6. Will I get a login portal with my DSA Code?
Yes, most lenders provide a dedicated dashboard where you can submit leads, track applications, and view your commissions. Your DSA Code is used to log in and manage your activity.
7. Can I work with multiple banks or NBFCs as a DSA?
Yes, you can partner with more than one lender and have multiple DSA Codes. It allows you to offer a wider range of loan products and find the best options for your customers.